Identifying investment opportunities
It is to do with a lot of research as we said building up confidence on the business before you invest, quite similar to conventional investment, but there is a catch. While you can access a plethora of research material on public equities, stocks and real estate opportunities already available in the public domain, for start ups you still have to rely on your own research and interactions with founders, their accountants and customers, in order to come to an informed decision. Now this is an expensive and time consuming exercise that you may not be able to afford and you would probably think this is more suited for those who are full time investment professionals – the VCs and PEs.
We at AngelEx offer you those very insights – we provide you customised research on start ups – the founders, businesses they are in, markets they operate and the growth potential - everything that will help you in taking an informed decision. To top it, you don’t need to hit the street trying to access these information – it is all available with us as long as you let us know your investment criteria. We believe that start up investing can be done by anyone who has the appetite for the risk and reward this field entails.
Investing in start ups is also to do with a lot of study while you are vested. It is not like participating in the kick off and then applauding from the sidelines – it is not a bird’s eye view but having an ear to the ground tracking your portfolio, negotiating strategic divestment all with a view to maximising your ROI. Now that’s the place where most wannabe investors get the butterflies and react in the most natural way – retract. After all it is difficult to keep a track on ground level for the investment you made – so you just limit that to a minimum. You tend to close yourself from new opportunities in the start up space.
What if you could track the companies you invest in – know how they are performing, how their customers perceive them, what is their fund raising plans and how do institutional investors see their growth? These would certainly help you getting more confidence in diversifying your portfolio and adding more companies so as to maximise your investments.
We at AngelEx track your investments and investee companies – their growth, new customer acquisition, how they are faring in the competition, their fund raising plans and valuations. And we do these through objective analysis offering you with actionable insights and helping you take decisions of staying invested or negotiating strategic divestments.
Quantum of individual investment
We have started AngelEx based on our firm belief that start up investing can be done by anyone and not confined to a few. We believe that while start up investments are risky, the rewards far outweigh the risks if your portfolio is adequately diversified. Now risk perception is highly individualistic and you need to take your own decision on the exposure levels in your start up portfolio. You are welcome to discuss with us for our opinion. AngelEx encourages only matured and experienced persons who have either been in key positions in enterprises, ventures or have been investors themselves. We recommend that first timers be very cautious in investing and should seek qualified advice before investing. While the quantum of your individual investment could be in the range of tens of thousands of US Dollars at the lower side, it would be based completely on your risk appetite how much you want to expose on the higher side in this portfolio