Market validation and gaining traction is perhaps the best way to prove the efficacy of a product in the market and establish the credentials of the start up that gives a positive and unequivocal indication to an investor. After all an investment is being made for a product or service to sell in the market. But this is also one of the toughest to crack and many a start up fall in the chasm because of tepid emphasis on market development.

Building a technological marvel may bring academic kudos but converting this to market share is a different ball game. At AngelEx we bring our experience and expertise in product management and go to market methodologies to create initial market among early adopters. We work with our clients closely to refine marketing collaterals, identify addressable markets and key customers to bring in critical traction in the early stages of the business.